Legal

Privacy Policy

At Silvraa, your privacy is paramount. This policy explains how we collect, use, protect, and share your personal information when you visit our website or make a purchase.

Effective Date:January 1, 2025
Last Updated:January 1, 2025

Our Commitment

No Third-Party Sale

We never sell your personal data to third parties for their marketing purposes.

Transparent Processing

We clearly communicate how and why we use your information.

Secure Infrastructure

Your data is protected with enterprise-grade security measures.

Section 1

Information We Collect

Personal Information

  • Name, email address, phone number, and delivery address when you place an order
  • Payment information processed securely through our payment partners
  • Communication preferences and marketing consent
  • Account credentials if you create a Silvraa account

Usage Information

  • Device information, IP address, browser type, and operating system
  • Pages visited, products viewed, and time spent on our website
  • Referral source and navigation patterns
  • Cookies and similar tracking technologies (see Cookie Policy)

Section 2

How We Use Your Information

Order Fulfillment

  • Process and deliver your orders with accurate tracking
  • Send order confirmations, shipping updates, and delivery notifications
  • Handle returns, refunds, and customer support inquiries
  • Verify payment authenticity and prevent fraud

Service Improvement

  • Personalize your shopping experience and product recommendations
  • Conduct internal research to enhance our website and services
  • Analyze customer preferences to curate better collections
  • Respond to reviews, feedback, and concierge inquiries

Marketing Communications

  • Send newsletters about new collections, exclusive offers, and events
  • Share styling tips, gifting guides, and seasonal campaigns
  • Notify you about abandoned carts and special promotions
  • You can opt-out anytime via unsubscribe links or account settings

Section 3

Data Sharing & Disclosure

Service Providers

  • Payment gateways (Razorpay, Stripe) for secure transaction processing
  • Logistics partners for order fulfillment and delivery tracking
  • Email and SMS service providers for communication
  • Analytics platforms (Google Analytics) to understand user behavior

Legal Requirements

  • Comply with applicable laws, regulations, and legal processes
  • Enforce our terms of service and protect our legal rights
  • Prevent fraud, security breaches, and illegal activities
  • Respond to government requests and court orders when required

Business Transfers

  • In the event of a merger, acquisition, or sale of assets, your data may be transferred
  • You will be notified of any change in ownership or data handling practices

Section 4

Data Security

Protection Measures

  • Industry-standard SSL/TLS encryption for all data transmission
  • Secure servers with restricted access and regular security audits
  • PCI-DSS compliant payment processing through certified partners
  • Regular backups and disaster recovery protocols
  • Employee training on data protection and confidentiality

Your Responsibility

  • Maintain the confidentiality of your account credentials
  • Use strong, unique passwords and update them regularly
  • Log out after using shared or public devices
  • Report any suspicious activity or unauthorized access immediately

Section 5

Your Rights & Choices

Access & Control

  • Access, update, or delete your personal information via your account dashboard
  • Request a copy of your data in a portable format
  • Object to processing of your data for marketing purposes
  • Withdraw consent for data collection at any time

Communication Preferences

  • Opt-out of marketing emails by clicking unsubscribe links
  • Disable SMS notifications by replying STOP to our messages
  • Manage cookie preferences through browser settings
  • Note: Transactional messages (order updates) cannot be disabled

Account Deletion

  • Request account deletion by contacting concierge@silvraa.com
  • We will retain certain information as required by law or for legitimate business purposes
  • Order history may be retained for warranty, tax, and legal compliance

Section 6

Cookies & Tracking

Types of Cookies

  • Essential cookies for website functionality and security
  • Performance cookies to analyze site usage and improve experience
  • Functional cookies to remember your preferences and settings
  • Marketing cookies for personalized advertising and retargeting

Managing Cookies

  • Most browsers allow you to block or delete cookies through settings
  • Disabling cookies may affect website functionality and personalization
  • Third-party analytics and advertising cookies can be controlled separately
  • You can opt-out of interest-based advertising through industry tools

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

  • Order data: 7 years for tax and legal compliance
  • Marketing data: Until you withdraw consent
  • Account data: Until you request deletion

International Transfers

Your data may be transferred to and processed in countries other than India where our service providers operate.

  • We ensure adequate safeguards through standard contractual clauses
  • Data protection standards equivalent to Indian laws are maintained
  • Transfers comply with applicable data protection regulations

Children's Privacy

Silvraa does not knowingly collect personal information from children under 18 years of age. If you are under 18, please do not provide any information on our website without parental consent. If we discover we have collected information from a child under 18, we will delete it promptly.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

  • Material changes will be notified via email or website banner
  • Last updated date will be revised at the top of this page
  • Continued use after changes constitutes acceptance

Have Questions?

Contact Our Privacy Team

For any questions, concerns, or requests regarding your personal data or this Privacy Policy, please reach out to us. We're committed to addressing your privacy inquiries promptly.

privacy@silvraa.com

Response time: Within 48 hours

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